Do What You Love

Do What You Love

The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived well. - Ralph Waldo Emerson

One of our goals at Rustico is to encourage others to live intentionally. For any adventurer or explorer, we believe you should be true to yourself and driven to do your best. We want to foster the idea of making positive changes. One person can do small things to leave a lasting impact over a lifetime. Put your heart into your work. Do what you love. The world needs individuals that are unafraid to be authentic and live intentionally.


Seek to determine who you want to be. - Bankole Williams

There are a few ways that can help you live intentionally. First, find yourself in places and with good friends where you can enjoy adventures. To live intentionally you find enjoyment in your experiences and feel a sense of accomplishment. Be where you say you’ll be and do what you say you’ll do. Second, pursue your passions. Put your energy towards things that matter most: friends, family, and experiences. Take memories and leave only footprints.


From the handwritten pages of my journal I knew I would be inspired to live more intentionally and hopefully someday leave my mark. - Isaac Childs

The story behind Rustico began with Founder, and CEO, Isaac Childs, and his desire to record memories from his trips in a journal that could take the wear and tear of his travels. He realized he would need to craft something of his own design. Nearly twenty years later, we continue to build true-to-yourself accessories through fine American craftsmanship that allow you to create memorable experiences. We hope you feel that you’re leaving your own mark and a legacy for those that follow.


Create your day in advance by thinking the way you want it to go, and you will create your life intentionally. - Rhonda Byrne

Our desire is for you to step outside, reach within, explore and create. We craft items that allow you to do that. Rustico products are handcrafted from unique and authentic top-grain leather. Quality is not compromised for convenience. We have learned when you pursue a purpose and offer unmatched quality that people take notice. We now make much more than leather-bound journals, but our values have remained the same. We hope our products let you live intentionally. To live less out of habit and more out of intent.


We strive to live intentionally and leave our mark and invite you to do the same.

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